Different people prefer different ways of communicating because we are unique. Being deeply aware of our personal preference styles is part of developing our "communication intelligence". One way to better understand this is to take the Communication Preference Styles Survey (CPSS). The CPSS covers a range of personal and behavioural characteristics that affect communication. The results include a score and intensity for each of the four major communication preference styles that exist in people

By answering the CPSS questions, we reveal substantial insights about our own communication preference styles – as well as their potential strengths and challenges as we communicate and interact with other people. INSEAD Professor Ian C. Woodward, developed the CPSS, together with the concept of "communication intelligence", as part of his on-going research and teaching work in effective Leadership Communication.

If you have received an instruction to register for the CPSS for a class or workshop, you will have been given a Survey Code. Please enter that Survey Code together with your name and e-mail address below. When you press continue you will first go to the privacy policy page. Then when that is complete you will be able to undertake the survey.

In administering the Communication Preference Styles Survey (CPSS), we take privacy and data collection seriously.

By clicking on the “I Agree” button you are indicating that you are proceeding to undertake the CPSS, and that you are agreeing to our Privacy Policy and giving explicit consent for us to collect and process the personal data you enter in response to the CPSS questions and create a CPSS results report for you.

A copy of the current CPSS Privacy Policy is available to review: CPSS Privacy Policy.pdf